Consumer Engagement

The program is designed to keep employees engaged by making them a key part of the marketing that drives sales.

Less than a quarter of consumers trust ads on social media. What can brands do to ensure they are delivering substance to customers every single time?

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

We are now entering a leadership and management true moment-of-truth — a test, if you will, with everything on the table. Make no mistake: A momentous market shift over the next 24-60 months is afoot.

A new study sheds light on the impact COVID-19 has had on the consumer products industry, which has had to endure unimagined marketplace disruptions and shifts in consumer behaviors during a time of crisis.

Given the whirlwind of change grocery retail has experienced in 2020, CPGs and grocers are scrambling to gain insights as to how to best cater to shopper preferences in store.

AB InBev selects VTEX to power global marketplace and POS functionality, facilitating contactless ordering and delivery in multiple markets across the globe.

In the first of a six-month virtual education series, the Consumer Brands Association kicked off its CPG Speaks webinar series with Jeff Harmening, chairman and CEO of General Mills. Here's a recap of what he had to say.