Direct to Consumer

Cuisinart took the next step in its digital transformation with a new e-commerce platform designed to deliver upon the rapidly shifting needs of today’s consumers.  

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

The agreement will enable VTEX to extend its presence in the global digital commerce segment by using AWS technologies and leveraging AWS’ sales channels to build innovative, customer-centric capabilities for CPG companies.

With consumer behavior continuing to change, a bit of imagination is needed when forecasting the future of DTC in the years to come. 

Improve channel and marketing decisions with data-driven analytics

As the CBD company expanded, it was challenged by rising customer acquisition costs (CAC) and limited internal resources, so it partnered to provide a subscription offering directly to consumers.

Beam Suntory is readying a limited direct-to-consumer membership program for its Jim Beam brand.

Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data.