Forecasting

An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.

E2open's Forecasting Benchmark Study is an in-depth analysis of the state of demand planning for Consumer Products. See how your forecasting performance compares to leaders.

CGT's readers rank the top technology providers of a suite of software or point solution for supply chain planning, including demand forecasting, inventory optimization, etc.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

Galderma, a joint venture between Nestl and LOral, cuts down inventory in global supply chain after rolling out TXT Sales & Operations Planning software.

Terra Technologys Demand Sensing and Transportation Forecasting solutions help Mondelez decrease forecast error by almost 40 percent and gain supply chain efficiency in North America.

Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management.

The flexibility of its make-to-order approach is a favorite with customers, but also creates demand planning challenges.