Supply Chain Management

The implementation is part of Kellogg's strategy to adopt best practices aimed at improving safety, increasing productivity and reducing costs in their workplace.

Cutbacks are being made in the company's supply chain management organization and elsewhere to reduce costs and navigate the challenging economic environment.

The global premium beverage company expects to make gains in visibility, productivity, cost-per-case and customer service.

Lora Cecere, VP, consumer products, AMR Research, and Pieter Schoehuijs, VP and CIO for Church & Dwight Co. Inc., highlight key findings from the 2008 Tech Trends research report, published in partnership with CGT.

C&M Foods was considering a change in its logistics strategy during the demand of its popular Moore's Marinade sauces.

Deploying mobile applications can have significant benefits -- from operational cost savings to improved productivity and customer service. Find out from IDC how the importance of taking a holistic approach in a mobile strategy ensures greater success.

Consumer products companies around the world are quantifying the benefits of advanced mobile solutions for field sales, merchandising and DSD operations. This white paper covers:

-Redefining value expectations
-Where to find wealth in the field
-Establishing and monitoring field metrics
-Reconsidering the role of field representatives to improve ROI

Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance.