Cannondale is challenged to manage a highly-complex and volatile consumer demand picture. The company required a solution with global visibility on all plant inventory levels and supply schedules to better manage changes in product and customer demand.
As its market changed and DuPont Coating & Color Technologies' business continued to grow, an aging configuration of enterprise planning processes and systems was not keeping up with demand for its products.
June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.
