The company’s latest hiring moves occurred across the e-commerce, supply chain, product development, and sales departments — bringing in talent from major organizations like PepsiCo, Unilever, Molson Coors, and Colgate Palmolive.
Coca-Cola continues to leverage the benefits of its revamped organizational structure as the company ramps up its innovation plans and taps into its digital investments to adjust to shifting consumer needs.
In addition to making a significant move in its international expansion strategy with the lease of its first R&D center outside the U.S., the plant-based food company made several key leadership hires.
Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential.
Successfully developing and launching new products is vital to CG growth, but unfortunately nearly 40% fail to meet pre-launch projections. Find out why and how your new product approach ranks against your peers.