Quiksilver Supports Global Development with SAP

Recognized as one of the world's leading outdoor sports lifestyle companies, Quiksilver is targeting its next phase of corporate development using industry-specific software from SAP AG.

By replacing its existing business software systems, Quiksilver aims to better support the global development, production and distribution of its diversified mix of branded apparel, footwear and accessories.

Quiksilver chose the SAP Apparel and Footwear application based on the widespread adoption of its industry-specific functionality, SAP's track record in the apparel and footwear market and the global availability of professional supporting services.

"Quiksilver operates in highly competitive markets around the world and our ability to rapidly respond to market opportunities is critical to our success," says Robert B. McKnight, Jr., chairman of the board, chief executive officer and president of Quiksilver, Inc. "By selecting and implementing SAP Apparel and Footwear we gain a proven industry solution that will help us run our company more efficiently so we can focus on what we do best — designing and delivering great, innovative products that represent the boardriding lifestyle."

As part of the SAP for Consumer Products portfolio, SAP Apparel and Footwear will help Quiksilver manage critical industry-specific processes on one common global system, eliminating many current standalone regional applications. Quicksilver's merchandising, production, sales, distribution center and finance teams will have a "built-in" coordinated approach to operations and customer service.