Procter and Gamble Increases Sales Force Efficiency
The Procter and Gamble Company (P&G) selects O4 Corporation's mobile technology solutions to maximize the productivity of its retail sales force. O4's software is expected to allow P&G's retail representatives to effectively plan visits, execute in-store audits and analyze performance. P&G management can also electronically distribute field activities and access results in real-time across multiple geographies, languages and cultures. "We searched for a partner who could help us on a global basis," says Laurent Frampas, P&G global GBS retail solutions leader. "O4's software delivers the user-friendliness, flexibility and speed of implementation we were seeking. Already we are seeing strong user adoption in markets around the globe."