Consumers are eager to see sustainable packaging become more mainstream, but that doesn’t mean they necessarily trust the companies behind their development.
Colgate-Palmolive is scaling digital learnings from the success of its Hill’s Pet Nutrition business across the company, including through packaging and e-commerce.
Diageo will begin virtual twin trials for its Johnnie Walker bottle with the hopes of developing a coating that makes the bottle more lightweight without altering its shape or strength.
Learn how technology is helping today's biggest consumer good brands advance their sustainability goals, and what the risks are for the companies that fail to take action now.
The use of QR codes are getting a closer look thanks to growing desire for contactless experiences, and Campbell's is leveraging them as part of a new consumer engagement tactic to modernize its brand.
Damages caused by Hurricane Ida prompted the Bimbo Bakeries USA brand to temporarily introduce modified packaging to minimize disruption on retail shelves.
Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.