PepsiCo and L’Oreal USA are the latest consumer goods brands to transform their packaging and labeling, launching new strategies that will impact various aspects across the value chain.
The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers.
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.
In this discussion with leading sustainability players in the CG space, we’ll explore how companies like Chobani, Campbell Soup, and Tupperware have undergone transformational journeys to put sustainability into practice across their organizations.
If hindsight is 20/20, what would you do differently in your next startup role? We chat with the co-founder of Honest Tea to learn how he's doing just that with this latest venture.
In this one-on-one interview with the co-founder of Eat the Change, Honest Tea, and PLNT Burger, we dig into what it's like innovating in a startup vs. a giant company,
The ultimate goal is for the bottle, label, cap, and closure to be compostable or able to be recycled with other paper products in the majority of U.S. communities,
Best practices around the design and development of consumer product packaging.