In an effort to reduce waste, Unilever brand Hellmann’s is trialing smart mayonnaise jars that indicate when fridge temperatures are at the optimum levels for food freshness.
In an effort to reduce plastic packaging, Nestlé will pilot paper-wrapped versions of their four-bar KitKat chocolates across select stores in Australia. The trial will run for a limited time exclusively in Cole’s grocery stores.
PepsiCo and L’Oreal USA are the latest consumer goods brands to transform their packaging and labeling, launching new strategies that will impact various aspects across the value chain.
The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers.
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.