Organic/Natural Personal Care Market to Reach $10 Billion in 2012
After growing more than $2 billion to $6.1 billion between 2002 and 2006, the natural and organic personal care products market is expected to post another increase by 2012 with projected sales of nearly $10.2 billion. A new report from market research publisher Packaged Facts -- "Natural and Organic Personal Care Products in the U.S." -- concludes that the 11 percent increase in 2006 over 2005 sales added another link in the chain of double-digit increases that date back to at least 2003.
Factors expected to propel the market growth between 2006 and 2012 include:
- Sales from aging Baby Boomers trying to reduce wrinkles, save hair, maintain tooth and gum health, and use makeup with cosmeceutical benefits;
- Growing retail dynamics, including a stronger natural/organic products infrastructure, crossover into mass and prestige markets;
- Direct sales via the Internet, catalogs and infomercials;
- Public concern over environmental crises, the sustainability of resources, fair trade practices and consumer fear of cancer-causing chemicals.
"More and more consumers are self-doctoring, either for treatment of specific medical conditions or for preventive maintenance," notes Cathy Minkler, associate editor, Packaged Facts. "As a result, America
Thus, she notes that the natural health and beauty care market stands to profit from its danger-free stance, provided that product efficacy is improved, consumers are educated as to the benefits of natural/organic preparations, and the products' unique selling propositions are maintained, even as mainstream distribution expands.