Nielsen, Label Insight Align for Label Transparency

Nielsen and Label Insight, a cloud-based product data refinery platform, announced a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer goods industry.

The alliance is intended to help enable CG companies and retailers make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer. Together, Nielsen and Label Insight will develop and maintain a CG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and U.S. government regulated product attributes.

With this alliance, Nielsen's market measurement and Homescan Consumer Panel data will be combined with Label Insight's cloud-based product attributes. This is intended to bring an unmatched level of data granularity to CG manufacturers and retailers, generating attributes - such as nutrients, derived ingredient properties and allergens - for 80 percent (and growing) of U.S. food, beverage and non-food retail sales. For example, using this new offering a retailer could identify a growing wellness or ingredient trend (ie: clean label, vegan, paleo, sprouted, etc.), determine where they have opportunity to grow sales and make assortment changes in local stores to better fulfill the growing demand.

The companies believe that as consumer demand for product transparency continues to grow, it's increasingly important to offer consumers a detailed view of products and ingredients.

The Nielsen and Label Insight alliance will strengthen data and unlock ingredient and attribute insights never-before available, helping CPG brands and retailers to uncover performance drivers and emerging trends among consumers. Additional benefits include the ability to identify trending ingredients, forecast their relevance five years out, understand competitive product formulation and evaluate the impact of government regulations.

This new service offering from Nielsen and Label Insight of premium health and wellness characteristic information built from ingredient and nutrition panel intelligence across food and beverage categories, including beverage alcohol, will be available in Q1 2017, followed by non-food categories (personal care, beauty care, household care, vitamins/supplements and pet food) in Q2 2017.