Nielsen Introduces Presentation Builder

The Nielsen Company launches Presentation Builder - Homescan, a software tool that creates and automatically updates client presentations with Nielsen's latest consumer shopping information. The tool provides users an in-depth view of the market by pulling information from all the Nielsen Syndicated Homescan databases, with key insights on categories, shoppers and brands. Presentation Builder - Homescan automatically shows companies their top competitors, the top product groups within a category, the locations where shoppers are buying or where business is being lost to competitors, and conversion opportunities.  The Nielsen Homescan panel is demographically balanced to represent the household population and uses patented, state-of-the-art, in-home bar code scanners to capture purchases made in every type of channel, including warehouse clubs, convenience stores, supermarkets, drug stores, computer stores, mass merchandisers, mail order and the Internet.