Bolthouse Farms will acquire the Evolution Fresh brand from Starbucks.
Evolution Fresh is a producer of primarily organic, cold-pressed, premium juice products, and Bolthouse Farms expects to accelerate its growth trajectory. This includes expanding its beverage offerings from plant-based juices and smoothies to include a lineup of primarily organic cold-pressed, premium juices.
Starbucks, in turn, will focus its efforts on the growth of the core Starbucks business and its partner and customer experience, according to a statement, with its U.S. stores continuing to sell Evolution Fresh products.
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“Evolution Fresh has grown steadily over the last several years as a result of our partners’ hard work and commitment to the brand. We feel there is a great runway and opportunity to take Evolution Fresh to the next level, and Bolthouse Farms’ considerable experience and success in the premium beverage category will allow the brand to continue growing,” said Hans Melotte, Starbucks EVP, global channel development. “Bolthouse Farms shares the same values and commitment to putting people first in everything they do, which affirms for us that we have found the right opportunity for Evolution Fresh.”
Jeff Dunn, chairman and CEO of Bolthouse Farms, called Evolution Fresh a natural extension to its portfolio. “By bringing Evolution Fresh into our portfolio, we will extend our spirit of ingenuity and innovation, sharing resources and passion for high-quality, nutrient-dense juices to pioneer solutions for today’s food system.”
Bolthouse Farms is owned by private-equity firm Butterfly, which also owns such brands as Chosen Foods, MaryRuth Organics, Orgain, and Pete and Gerry’s Organics.
Financial terms of the deal, expected to close later this year, weren’t disclosed.