New Belgium Brewing Discloses Expansion Plans
New Belgium Brewing, best known for its flagship Fat Tire Amber Ale, is expanding its distribution and portfolio dramatically in 2009. In addition to seven year round beers and four seasonal releases, New Belgium will produce four small batch Lips of Faith beers, four collaborative beers with Elysian brewing in Seattle and four new Loose Lips beers for internal and tasting room consumption only.
The creative flurry comes as the brewery is poised to enter six new markets as well; North Carolina, South Carolina, Georgia, Indiana, South Dakota and Wisconsin all by end of summer. New Belgium is still vetting distributors in potential markets.
"It's a fairly aggressive program for 2009," says New Belgium Sales Director Joe Menetre. "We're reaching the eastern seaboard for the first time, we've got a very dynamic portfolio, and we've expanded our capacity to meet demand."
The creative flurry comes as the brewery is poised to enter six new markets as well; North Carolina, South Carolina, Georgia, Indiana, South Dakota and Wisconsin all by end of summer. New Belgium is still vetting distributors in potential markets.
"It's a fairly aggressive program for 2009," says New Belgium Sales Director Joe Menetre. "We're reaching the eastern seaboard for the first time, we've got a very dynamic portfolio, and we've expanded our capacity to meet demand."