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07/02/2014

Nestle Sells Juicy Juice Brand

Brynwood Partners VII L.P. announces that its newly formed portfolio company, Harvest Hill Beverage Company, has acquired the Juicy Juice business from Nestle USA. Terms and conditions of the transaction will not be disclosed.

Juicy Juice, an iconic 37-year-old brand, enjoys national distribution through retailers in the food, mass and club sectors as well as in the foodservice channel.  Juicy Juice is widely recognized as one of the pioneer brands in the 100 percent juice category.

"We are delighted to announce the acquisition of the Juicy Juice business from Nestle USA," says Henk Hartong III, senior managing partner of Brynwood Partners. Hartong continues, "We look forward to bringing renewed focus and attention to this great brand that has, and continues to hold, a special place with families over many generations. By further leveraging the brand's nutritional and wellness attributes, we plan to continue providing our loyal customers with its high quality, great tasting products in innovative packaging formats. We thank Nestle USA for the opportunity to work with them on this transaction and look forward to a smooth transition of the business." The company, which expects to announce its management team in the coming weeks, will be based in Stamford, Conn.

Brynwood Partners has completed six acquisitions from Nestle USA, with this acquisition being the third in the past 14 months. Last year, two transactions were completed with Nestle USA:  Brynwood Partners VII L.P. acquired Joseph's Gourmet Pasta Company and Pearson Candy Company, a Brynwood Partners VI L.P. portfolio company, acquired the Bit-O-Honey brand. The Juicy Juice acquisition marks the Firm's largest buy side transaction since it was founded in 1984.