The Planters snack nut portfolio net sales were approximately $1 billion in calendar year 2020 and are expected to grow at the company's long-term organic growth target.
Mondelez made an initial minority investment in Hu in April 2019 through SnackFutures, its innovation and venture hub dedicated to unlocking emerging snacking opportunities.
Together, the organizations will manage, analyze and optimize omnichannel retail promotions through a unique mix of proprietary technology and a consultative performance analytics practice.