Technology

In the highly-competitive consumer goods market, the success of a new product among consumers is the result of something much bigger than just a bright idea. This year, CGT recognizes Kraft Foods Inc. and Nintendo, among other deserving consumer goods companies, for excellence in innovation.

Tim Lesmeister opens up on how his company navigates the challenges of being a mature company with a mature brand in a mature market.

A new contest from Pepperidge Farm aims to inspire America's youth to lead an active lifestyle.

The establishment of the Customer Innovation Campus underlines the importance that Nestle attributes both to R&D and to the out-of-home business.

Dreyer's implemented a marketing operations management solution that resulted in an annual savings of more than $3 million.

Historically, the consumer goods industry has been positioned to stay afloat in hard financial times. But this time around, it's different as a number of peer companies fall victim to the troubled economy. Here, CGT's Research Advisory Board members offer survival tips on how to make the most out of a bad situation and, hopefully, come out of this recession on top.

One synchronized view of demand helps Coca-Cola Enterprises increase productivity and efficiency as well as leverage shopper insights to drive positive results.

Challenged by a small IT staff and too many projects, Arena Brands Inc. made the strategic decision to farm out EDI operations to focus on key IT projects.