Technology

Consumer products executives have anopportunity to realize competitive advantage through a new set of metrics thatare tailored toward their specific organizational structure, strategy and goals.

Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject".

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.

With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

Both retailers and suppliers see the value of data sharing, but there is still a long way to go before benefits are realized. Proving there are exceptions to this rule, Kraft Foods, Delhaize America and Bozzuto's gathered to lend real-world context to the findings of the first annual Shared Data Study. Learn about their winning data sharing programs here.

By enabling accelerated product innovation and time-to-market, 3M aims to realize its strategic business objectives, augment production capacity, enhance global capabilities and rationalize costs.