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Technology

  • Ralcorp Holding Names President, COO of Post

    The candidate worked at companies such as Procter & Gamble and Pet Incorporated, and was voted by Advertising Age as one of the Top 100 Advertising People in 1991.

  • ConAgra Mills Enters Analytics Venture

    ConAgra Mills along with IBM and SignalDemand announce that ConAgra Mills is using IBM's Smarter Commerce-based solution and its predictive analytics capabilities to increase supply chain efficiency.

  • How PepsiCo Boosted Profitability with TPM

    Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.
  • Herbalife Deploys Mobile Analytics

    Executives at this leading nutrition company can now use an iPad App to evaluate sales and marketing performance.
  • Walmart Launches New Mobile Apps

    The two free applications are the first of several mobile products to be rolled out from the recently formed @WalmartLabs group under Walmarts Global eCommerce unit.
  • Mobile Shopping Creates a $15B Opportunity

    The value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spendmoves to mobile and mobile coupons gain acceptance, according to a new report from Juniper Research. This is a growth of 50 percent over 2011.
  • Hayneedle Finds the Elusive Key to Growth

    By 2009, Hayneedle, Inc. was marketing more than 220 niche product category web sites. With so many disparate products, an organized and optimized distribution process became top priority.
  • Selerant Helps to Further Food Safety in China

    Selerant and its subsidiary, ValuePlus, enter into agreements with the Chinese Institute for Food Science and Technology and Taiwanese Ministry of Economic Development to build a food law database encompassing greater China countries.

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