Technology

The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.

What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

P&G will make its advanced digital design tool available at no cost to American small and mid-sized manufacturers. The commitment is part of a new national effort among industry, universities and the federal government to create high-quality manufacturing jobs and enhance global competitiveness.

During his eight years at Unilever, Michael Polk is credited with transforming the company's business in the Americas and sharpening Unilever's portfolio strategy and creating a more competitive, faster growing, innovation-driven organization.

The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.

Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.

Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...