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Technology

  • Digital Investment Opportunities

    Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.

  • Customizable Callaway

    Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.

  • Hershey Names CIO

    The new CIO will lead The Hershey Company's Global Information Services Department, including developing global technology strategies that support the company's growth in key emerging markets around the world.

  • National Tobacco Company Undergoes Sales Force Evolution

    National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.

  • The Evolution of Sales & Marketing Planning

    Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.

  • Sunny Delight Reduces Fuel Costs and Emissions

    Sunny Delight uses clean energy trucks to reduce fuel costs and emissions with a third-party logistics company.

  • Darice Enhances Warehouse and Distribution Management

    Though Darice is a family operation, the company is a major global competitor with a wide variety of products and capabilities. The company gained the flexibility to manage changes in its fulfillment processes and streamline operations by leveraging Manhattan SCALE.

  • Unilever Partners for Sustainable Growth Strategy

    Unilever signs its thirtieth strategic supplier partnership to support the company's sustainable growth ambitions.

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