Technology

The new candidate will assume leadership of Pepperidge Farm and will also be responsible for developing Campbell's Global Baking & Snacking strategy.

15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.

Grocery freezers will soon get a triple boost of probiotic power with a trio of new good-for-you cultured frozen dairy treats from Lifeway Foods, Inc.

Starting March 26, 2012 cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, the first to deliver real cola taste with 60 percent less sugar than Pepsi-Cola.

Walmart is giving physical DVD/Blu-ray collections across the country a second life by turning them into digital movies.

Key functionality in the new system from HighJump, includes order management, inventory management, route settlement, pricing, promotions and more.

Since implementing the solution from Akamai, Dolce&Gabbana's web site performance has improved nearly six times globally on average.

Among optimistic and pessimistic shoppers alike, all indications point to continued frugality and conservatism in 2012. From new product development and technology to store layouts and consumer shopping patterns, here are a few trends that CPG marketers need to actively respond to with products and strategies in 2012.