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  • PepsiCo Kicks Off Major Global Marketing Initiative

    Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.
  • Hillshire Brands Inks BPO Deal

    Under the terms of the agreement, Genpact Limited will help Hillshire Brands transform and run its finance and accounting (F&A) operations.
  • Schoenhut Piano Taps Instrumental EDI Platform for Growth

    Schoenhut Piano Company grows in a global market with an integrated EDI solution while maximizing efficiency and scalability across fulfillment processes.
  • eBay, Google, Walmart Boost E-Commerce with GS1 US

    eBay, Google and Walmart have endorsed a new GS1 US guide that helps businesses improve e-commerce by resolving incorrect and duplicate product information online.
  • When in Rome... (Marketing to Millennials)

    Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.
  • Bacon Stars in Kraft's New Mobile Innovation

    Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.
  • Nestl Brand to Enter Colombian Market

    Nespresso is announcing the opening of commercial operations in Colombia for the first time, commencing later this year.
  • The State of Data & Analytics in Consumer Goods

    In an industry brimming with big data hype, new social media channels and more, CGT asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics.
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