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  • Dannon Conducts A Social Experiment

    A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.
  • Going Mainstream

    There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...
  • Oscar Mayer Awakens Sizzling Consumer Conversations

    As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.
  • Deckers Steps Out with Digital Marketing

    Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.
  • Mars Names President, Global Chocolate

    The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years.
  • TOMS Partners With Bain to Accelerate Growth

    TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS.
  • O'Neill Gets Personal Online

    When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.
  • Snyder's-Lance Exceeds Innovation Targets

    Revenue from new products in 2014 has been double that of new products in 2013 demonstrating the importance of its R&D Center.
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