Technology

Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies is proving to be quite the challenge. This is not the case for consumer products heavyweight P&G, which has been at the top of its analytics game for 50 years now.

In this newly created position, the executive will be responsible for leading a team charged with the ongoing refinement of existing corporate initiatives and the development of additional strategies designed to elevate corporate performance and drive increased sales and profitability.

By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.

Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.

The two leaders each bring nearly 20 years of experience within the CPG industry from companies such as Kraft Foods, General Mills, Dole Food Company and Campbells.

The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.

For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.

The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.