Companies are investing in analytics to improve their product development success rates and permanently reduce the need to rationalize SKUs at the rate they are doing it today.
With more than $100 million invested in technology, Lil Bits recipes, Gerbers newest category innovation, were developed with the help of a panel of 2,000 tiny taste testers.
Brian Carboni, Global Marketing Director of CPG-Retail Industry for Dassault Systemes, explains how to effectively rethink the packaging changes process.
