Technology

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry. Plus, industry experts provide thought leadership on challenges, opportunities, and implementation issues for companies navigating this new playing field.

Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program.

CGT’s annual look at inspirational executives driving innovative change at their organizations

Green Bay Packaging acquired Wisconsin Packaging Corp., a corrugated sheet plant in Fort Atkinson, Wisconsin.

Ahold Delhaize’s Giant Food, Landover, Maryland, named RP3 Agency, Bethesda, Maryland, as its agency of record.