PepsiCo’s Frito-Lay and Quaker brands have opened a greenhouse learning center at their R&D headquarters that may triple the company's packaging certification timeline.
Consumer goods companies have traditionally viewed the supply chain as a necessary evil to be effectively managed to reduce unnecessary expenses. But more companies, including Kellogg’s and PDC Brands, are exploring how it can be transformed into a revenue center.
In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.
Natural soap and personal care brand Dr. Squatch is building out its end-to-end supply chain strategy and channeling efforts into localized warehousing, logistics, and transportation operations.
Data democratization may be one of the most common pain points across consumer goods and retail organizations. Watch to learn how PepsiCo shares the consumer insights gleaned from its Pepviz data science practice across the company.
There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.
Experimentation, failure, and learning are crucial ingredients in innovation. As a leader, are you ready to fail? Does failure scare you? Or are you willing to take the risk to reap the rewards?
