Keeping Pace with DemandPavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff. Insights -- May 2004Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated. Opportunity Knocks How to transform business challenges into valuable prospects Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Enterprise: In Through the Out Door P&G turns to IBM outsourcing to focus on its core businesses. Insight: Competitive Edge A new method to examine IT budgets and spending Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. First Previous 1042 1043 1044 1045 1046 Next Last
