Technology

For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.

Anybody in the technology food chain can tell you that ASP is a handy acronym for application service provider.

When the Kellogg Company brought in a new management team at the end of 2000, one of its first questions was "where is the sales force?"

Gaining increased attention among CG companies in the current economic climate is product lifecycle management (PLM) technology that reduces the time and cost it takes to bring a product to market.

The good news is that Gary Andrews, director of manufacturing and engineering at Campbell Soup Company, recently discovered the potential ROI of an integrated business analytics program.

Target is making the Internet of Things an interactive experience with Target Open House, opening this week. Read on to see how Target is pushing the boundaries of experiential retail by displaying connected devices in real-life solutions.

Selecting an enterprise suite is a little like choosing between an exotic sports car and a mid-priced sedan, according to research published by Gartner (www.gartner.com).

Continuing a trend THAT started last year, the results of this year's CGT Best of Breed survey on the customer relationship management (CRM) market once again shows that consumer goods firms are far from unanimous in their choice of the top provider.