Technology

With mandates beat, Pacific Cycle changes direction to gain value from RFID using the right tech partners

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.

How to take advantage of the global economy

April 10-12, RFID Journal LIVE! 2005, produced by RFID Journal/Mosaic Media Partners, Sheraton Hotel & Towers, Chicago.

Like most consumer goods manufacturers, Thermos is facing increased pressure from its larger retail partners like Wal-Mart, Target and Walgreens to deliver orders faster and more accurately, and to implement new technology standards like radio frequency identification (RFID).

Henkel Consumer Adhesives sticks to analytics to determine optimal shelf space