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Technology

  • Taking Care of Business

    With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.
  • An Uncanny Approach to TPM

    Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.
  • Going In Reverse

    It's an unfortunate fact of consumer goods manufacturing that not every bottle, tube or pack flows through distribution to a retailer's operations and, ultimately, to the consumer's home and stays there, satisfying the customer.
  • A Taste of Success

    In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.
  • Playing the Field

    A troubling problem facing the video game industry is the perpetual charge to create next generation consoles.
  • Weathering the Storm

    Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering.
  • Increasing Innovation

    TAL Apparel unbuttons a product management tool to keep its customers on the cutting edge of fashion
  • Special Report - September 2004

    How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition.
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