Long before the first medals are awarded in August, Coca-Cola willbuild excitement for the Olympic Games with the launch of anOlympic-themed program in the United States.
Kraft Foods Inc. reformulates several of its Kool-Aid drinks and launches a new Kool-Aid water beverage to revitalize the brand and bring it more in line with Kraft's nutritional guidelines.
Kimberly-Clark Corporation's baby and child care and consumer tissue businesses are notifying customers of plans to raise prices in the United States during the third quarter of 2008.