New Product Launches

Febreze Joins P&G's Billion Dollar Brand Club

A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion.
Chobani Pushes Ads

The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.
Dove Celebrates New Line

Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week.
Pop-Tarts Gets Creative

The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.
Pacific Natural Foods Puts QR Codes on Pack

A new line of convenient Soup Starters will be the first Pacific products to feature QR Code technology on-package and will be available in stores starting this summer.
Honest Tea Joins The Coca-Cola Family

In order to retain its entrepreneurial culture, Honest Tea will operate as a stand-alone business under current TeaEO Seth Goldman.
P&G Compacts Tide, Gain for Target

In the United States, the compaction of carton powder laundry detergents could save up to 2.9 billion liters of water, 4 million GJs of energy and 225,000 metric tons of CO2 equivalents each year.
Brown Shoe Acquires American Sporting Goods Corporation

The acquisition adds well-known athletic footwear brands to comfort, fitness offerings for active consumers.

Coty Reveals New Fragrance