The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.
The executive will serve as chief executive officer of MeatCo (Sara Lees North American Meats business) following the spin off of its International Coffee and Tea business.
The Brookside product line is primarily sold in the U.S. and Canada, and annual net sales of the business are approximately $85 million Canadian dollars.
Say hello to an old friend: Pfizer Inc. knocked out some competition in the OTC pharmaceutical market when it acquired Wyeth's consumer healthcare brands last year.