Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, its over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.
BluePrint, a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages, generated approximately $20 million in sales in calendar year 2012.
Kraft Foods Group, Inc. has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. This is the first comprehensive new products launch since Kraft became an independent public company in October.
No. 1 player P&G made progress toward its purpose-inspired growth strategy, while Unilever reported gains in its transformation to a sustainable growth company. Most of the companies on this list followed their lead with modest sales gains in 2011.
Pfizer Inc. knocked out some competition in the OTC pharmaceutical market when it acquired Wyeth's consumer healthcare brands in 2009. How has the Centrum-brand owner performed compared to the competition since?
