In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights.
The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."
Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
The company's first CMO will be responsible for building on the strength of Kraft's unrivaled brands through the development of world-class marketing and innovation.
Lindt is also offering premium chocolate gifts from the heart, including the new Gourmet Truffles Gift Heart and LINDOR truffles, just in time for Valentine's Day.
