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New Product Launches

  • Successful New Product Launch

    Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.

  • General Mills Masters Channel-Exclusive Innovation

    In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.

  • Being Authentic

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • TABASCO Brand Company Mourns Loss of CEO

    Paul Carr Polk McIlhenny, CEO and chairman of the board of McIlhenny Company, passed away on Saturday, February 23, 2013, at the age of 68.

  • Chobani Marketing Empowers Consumer Choice

    In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.

  • Graco Debuts Three New Innovations

    Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights.

  • Lance Celebrates 100 Years

    The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."

  • Mondelez Brand Marketing Caters to Kids

    Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
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