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New Product Development & Introduction (NPDI)

  • Prepare to Launch: Breathable Foods Breathed Life into New Product

    Breathable Foods aims to revolutionize the delivery of nutrients and sensations using novel aerosol delivery forms. In late 2010, the company prepared to launch its flagship offering, which delivers and airborne shot of caffeine in a compact inhaler the size of a lipstick.

  • Brown-Forman Puts Innovation in a Bottle

    Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.

  • Connected Innovation: General Mills Brings Outside Expertise In

    General Mills knows a thing or two about baked goods. So, a delicious, nutritious, 90-calorie brownie would seem to fall right in the company's wheelhouse;but that wasn't exactly the case.

  • Problem Solving: WD-40 Creates a New Branded Category Solution

    Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.

  • New Products: Here We Come!

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue

  • Consistency is Key: Herbalife Streamlines PLM

    With record sales of $2.7 billion in 2010, Herbalife Ltd. is a fast-growing global nutrition company. But with growth comes complexity. By 2007, the time had come for Herbalife to implement a PLM solution that would establish a single source of the truth for product information.

  • General Mills Reveals Brand New Innovation Process

    The General Mills Worldwide Innovation Network shares key insights of its X3 Process, a new approach developed to provide a step-by-step roadmap for the company's open innovation projects. Why share? General Mills anticipates others will find success using the non-linear approach to guide innovation efforts as well.

  • 10 Predictions for Brand-Oriented Manufacturers

    What will 2012 hold for Brand-Oriented Value Chain manufacturing supply chain organizations? How about intelligent innovation, Big Data dilemmas and social business, to name a few? Find out what other expectations IDC Manufacturing Insights has for consumer goods manufacturers in areas like supply chain, PLM, operations technology, IT, and more.

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