New Product Development & Introduction (NPDI)

Kraft Attributes Business Growth to Innovation
New products generated 10.5 percent of net revenue in 2011, up from 7.4 percent in 2009. And as Kraft Foods plans to divide into two independent public companies, the company's R&D team has a robust development pipeline that's already delivered more than 70 new products in the past year.
Kimberly-Clark Empowers Front-End Innovation
Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.

Tips for Driving More Value with Innovation

Todays consumer packaged goods companies face extreme demands on innovation and market responsiveness, but they must also quickly navigate a tangled web of product compliance mandates in order to protect profitability. Here, two industry experts share their proven tips for improving the velocity of value creation within your organization.
Unilever Partners for Sustainable Growth Strategy

Unilever signs its thirtieth strategic supplier partnership to support the company's sustainable growth ambitions.
P&G Partners with De'Longhi for Braun Brand

The Braun business associated with the transaction has revenues of approximately 200 million Euro, mainly concentrated in European markets.
VF, PVF Get the Right Fit with Innovative Database

To ensure apparel brands don't have to spend valuable resources on unnecessary or inaccurate size appraisals, Joe Coleman developed an innovative B2B application called The Fit Report.
Unilever Launches Innovation Online Platform

Unilever's Open Innovation team launched a new online platform, which asks experts to help the company find technical solutions it needs to achieve its ambition of doubling the size of its business.
ConAgra Celebrates the History of Frozen Meals

Healthy Choice has changed the reputation of frozen foods - revamping over the years based on direct consumer feedback for fewer, fresher-tasting ingredients.
Problem Solving: WD-40 Creates a New Branded Category Solution

Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.
New Products: Here We Come!

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue

New Product Development & Introduction (NPDI)

Kraft Attributes Business Growth to Innovation

Kimberly-Clark Empowers Front-End Innovation

Tips for Driving More Value with Innovation

Unilever Partners for Sustainable Growth Strategy

P&G Partners with De'Longhi for Braun Brand

VF, PVF Get the Right Fit with Innovative Database

Unilever Launches Innovation Online Platform

ConAgra Celebrates the History of Frozen Meals

Problem Solving: WD-40 Creates a New Branded Category Solution

New Products: Here We Come!