New Product Development & Introduction (NPDI)

American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated all with ease.

Download more information about Dassault Systemes 3DVia Store solution, which addresses the CG industrys needto design "easier to shop" experiences in a shorter time frame.

The deal will help provide new products and features for SodaStreams core business of home carbonation, and will accelerate its future penetration into new channels.

Only 18 percent of new products are considered highly innovative. Needless to say, true innovation is a feat enjoyed by an elite few each year, and that is why CGT is once again recognizing six consumer goods companies that defied the odds to launch successful new products in 2010/11.

Founded by watchmaker Franois Quentin in 2009, the 4N brand grew from his desire to create a watch unlike any other on the market. Here's how he did it with a little help from Dassault Systemes.

Black & Decker satisfies a do-it-yourself consumer need with the introduction of the SureGrip All-In-One Laser Level.

Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.