The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
The next five to seven years will a see slow but steady wave of technology refresh penetrate the DSD market. Early adopters such as PepsiCo, Anheuser-Busch, and Nestl will lead the charge. VDC Research offers tips for DSD operators who must evaluate opportunities for mobile solutions to enhance existing processes or risk being left behind.
L'Oreal Uruguay needed to modernize its IT environment to provide a secure and cloud-ready infrastructure that would be capable of meeting the company's business growth strategy.
More than 200 executives from leading consumer goods and retail organizations worked together to focus on how the industry can bring benefits to consumers through collaborative initiatives. The effort was triggered by the significant changes in society, consumer behavior, the environment and technology. In the end, two megatrends and three action plans emerged.
Founded in 1985, Apogee has pushed the envelope of digital audio quality and established itself as a key innovator in the field of professional digital audio.
Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.
