The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.
Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.
Mobile online shopping is reaching critical mass, and ABI Research predicts it will represent 8 percent of the total e-commerce market within five years.
A partnership with DMX Inc. is expected to enhance the customer experience by providing mobile messaging to GUESS' opt-in users throughout the United States.
In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch.
