The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.
Beverage consumption trends are shifting, with non-alcoholic alternatives to spirits and beer gaining interest among consumers but social pressures continuing to inhibit growth in the category, according to recent studies from Diageo and Heineken.
Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.
