Customer data should be able to help marketers better hone their strategies, but many brands struggle to actually use the information they have gathered effectively.
Unilever has introduced several tech-enabled efficiency and visibility measures within its ice cream segment over the years, implementing AI and image capture. Progress is underway to expand these initiatives and the company recently reported positive results.
In this chat, Jeff Van Pelt, principal, consumer industries at NTT DATA Business Solutions, discusses next-generation ERP solutions for consumer goods companies.
Walmart says its early generative AI investments are paying off through both customer- and employee-facing applications, and the company has plans to deploy the technology globally.
These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.
Ongoing supply chain disruptions and labor challenges are prompting companies to revisit operational strategies by adopting new technologies that drive efficiency. See the research.
Watch to learn how proactive security measures and effective employee training can minimize risk and ensure companies can strategically reallocate resources to keep systems up and running in a safe, trustworthy way.
