Claire Wyatt, VP, business strategy and marketing science at Albertsons Media Collective, discusses the challenges of retail media with regards to cross-integration with legacy platforms.
A new Gartner survey reveals that 55% of organizations that have previously used AI will consistently consider AI for new use cases in the future, with 52% of organizations conveying risk factors as a critical consideration when assessing new AI use cases.
Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.
Learn from Manish Sharma, VP of omni and e-commerce for Kellogg Company, about how they define personalization, and how the transformation from e-commerce to omni-commerce is driving holistic success of their businesses.
As a member of the RIS & CGT Executive Council, Accelerate360's Trey Holder sheds light on the consumer trends that companies should keep top of mind and provides insight on how to remain agile and ahead of the game.
In this executive Q&A, Mark Simon, VP of strategy at Celigo, outlines how companies can put seamless IT integrations in place while fostering greater collaboration and alignment in the process.
