Usually, discussion and analysis of a particular subject is a matter of bringing in a number of viewpoints, weighing them and making a case for the most likely futures.
Many eye-opening stories emerged in 2004 but the rise of "Bloggers"-- every day people who post Web logs on the Internet for all to see--- is clearly one of the most interesting.
Business Intelligence (BI) wasn't the hottest topic of conversation amongst IT types in 2004, and to be perfectly honest, it likely won't be the belle of the ball in 2005 either.
In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.
It was a sunny, autumn day, perfect driving weather to soak up the picturesque country scenery of Concord, Massachusetts, the locale of this months cover story with Welchs.
Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.
