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Digital Transformation

  • The Evolution of Sales & Marketing Planning

    Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.

  • Sunny Delight Reduces Fuel Costs and Emissions

    Sunny Delight uses clean energy trucks to reduce fuel costs and emissions with a third-party logistics company.

  • IBM to Acquire Tealeaf Technology

    With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.

  • Wipro to Acquire Promax Applications Group

    The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

  • Perry Ellis Strengthens Digital Commerce Strategy

    Iconic fashion brand replaces legacy platform with a cloud-based commerce platform to help drive innovation and growth.

  • Hallmark Acquisition Expands Digital Presence

    The acquisition of SpiritClips offers Hallmark a new way to engage consumers in the digital world and a potential new channel of distribution for the brand.

  • P&G Gains POS Insights with New Data Warehouse

    P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.

  • Hershey Names Chief Information Officer

    The new CIO will lead The Hershey Companys Global Information Services Department, including developing global technology strategies that support the companys growth in key emerging markets around the world.
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