Between the Lines-- June 2004How to best utilize supply chain services in a multi-channel environment. Built for SpeedSundance Catalog streamlines its product development Travel Expense Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Insight: Competitive Edge A new method to examine IT budgets and spending Opportunity Knocks How to transform business challenges into valuable prospects Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships Who will make headlines in 2004? Count the number of times a technology is mentioned in the press and you will quickly surmise that Radio Frequency Identification (RFID) is the most over-hyped in the industry. Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. First Previous 487 488 489 490 491 Next Last