Data & Analytics

As our fall events approach, CGT is excited to begin our annual awards process.

A court-ordered stay prevents private-label manufacturer Perrigo from rolling out a store brand version of Prilosec OTC, allowing Procter & Gamble two more years to exclusively market its antacid beyond the period initially set by the Food and Drug Administration, reported Advertising Age earlier this week.

CGT Executive Editor Kara Romanow sits down with Randy Benz, vice president and chief information officer for Energizer, to find out how he complements product and global market growth initiatives with well-thought out information technology investments.

Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month.

The key to becoming demand-driven

Smithfield Foods' IT strategy lends to business growth

Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance.

CG companies prone to outsource more and with multiple vendors