Data & Analytics

As our fall events approach, CGT is excited to begin our annual awards process.

A court-ordered stay prevents private-label manufacturer Perrigo from rolling out a store brand version of Prilosec OTC, allowing Procter & Gamble two more years to exclusively market its antacid beyond the period initially set by the Food and Drug Administration, reported Advertising Age earlier this week.

Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance.

CG companies prone to outsource more and with multiple vendors

Industry execs speak candidly about success and failure on the path to becoming demand-driven

Hannaford and partners benefit from a supplier-focused B2B portal

Outsourcing lets Kimberly-Clark
focus on customers/consumers

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.